Independent Advisory

Jose María Llosa

Hospitality & Living Strategy Advisor

Independent advisor to investors and operators on strategy, underwriting, M&A, and execution for hospitality and living platforms across Europe.

Based in Europe, with direct exposure to U.S. hospitality markets.

Selected Results

c. EUR 1bn

Total unit value underwritten

1,500+ units

Signed through Iberian and European go-to-market mandates

3,000+ beds

Underwritten across European hospitality and living platforms

5+ European markets

Direct leadership of cross-border teams

How I work

I work with a limited number of investors and operators on clearly defined, platform-level mandates. Engagements are execution-oriented and typically involve direct involvement in underwriting, structuring, partner selection and early execution phases. I focus on situations where strategic design, capital structuring and operational reality must align from day one.

Advisory Focus

  • Investment & acquisition strategy
  • Deal screening, underwriting & sensitivity analysis
  • Asset and development structuring
  • Gap analysis & performance diagnostics
  • Operational playbooks & execution frameworks
  • Team structuring & governance design

Selected Engagements

  • JVs with UK and German institutional investors - hotel and serviced apartment repositioning
  • Strategic partnerships with private equity real estate platforms across Southern and Central Europe
  • M&A of Portuguese and Italian operating platforms
  • Iberian go-to-market lead for a venture-backed hospitality operator
  • European operating growth playbook across multiple markets, including PropCo JV and M&A
  • Underwriting, structuring and execution support across complex hospitality platforms
  • Leadership of cross-border teams in multi-country operating environments

2026 Mandates

  • Flex living portfolio repositioning in Iberia
  • Advisor to tech-enabled international operator
  • Advisor to international hotel operator
  • Feasibility analysis for living platform PropCo-OpCo structure
  • Other: advisor to stealth hospitality venture